Multiple Choice
In the context of the ever-changing marketplace, which of the following statements best describes marketing research?
A) It overlooks the role of word-of-mouth advertising in the promotion process.
B) It helps managers to take advantage of opportunities in the market.
C) It excludes the external environment that affects sales.
D) It results in inaccurate forecasting as the marketplace keeps changing.
Correct Answer:
Verified
Correct Answer:
Verified
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