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    MKTG Study Set 3
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    Exam 9: Customer Relationship Management CRM
  5. Question
    To Develop a Successful CRM System, Which of the Following
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To Develop a Successful CRM System, Which of the Following

Question 74

Question 74

Multiple Choice

To develop a successful CRM system, which of the following must companies use?


A) technology
B) technology and strategy
C) technology, strategy, and marketing
D) technology and the 4Ps.

Correct Answer:

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