The Way to People's Hearts May Be Through Their Stomachs

Multiple Choice

The way to people's hearts may be through their stomachs, but Kraft Foods has decided not to rely exclusively on that maxim to secure the long-term loyalty of its customers. It is also making new product developments through data generated from interaction between Kraft and its customers. Which of the following best describes Kraft Foods?

A) It is sales oriented.
B) It has a standardization focus.
C) It is ethnocentric.
D) It has a customer-centric focus.