Multiple Choice
When Vania went to the phone to place a catalogue order for a humidor for her father, she was pleased when the operator suggested that she might also be interested in a subscription to a magazine targeted to cigar lovers. The operator was using a method commonly used to leverage customer information. What is it called?
A) cross-selling
B) trading up
C) modelling
D) a database channel
Correct Answer:
Verified
Correct Answer:
Verified
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