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Scenario 9-4 As Flextime, Consulting, Telecommuting, and Downsizing Make It More Difficult

Question 82

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Scenario 9-4
As flextime, consulting, telecommuting, and downsizing make it more difficult for people to donate blood at the workplace, Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations. Early in the campaign, it went to its listings of previous donors and pulled out those with birthdays in February, March, and April. These donors were sent a birthday card with the greeting, "On the anniversary of your life, would you consider saving another's life
"
-Refer to the scenario. Where is the information about past donors stored?


A) in the organization's integration systems
B) in the organization's information repository
C) in the organization's data mine
D) in the organization's database

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