Scenario 10-1 Most People Recognize Butterball as a Brand of Turkey, but Turkey

Multiple Choice

Scenario 10-1
Most people recognize Butterball as a brand of turkey, but Butterball brand is also found on fresh turkey breast cuts; turkey sausages; ground turkey; lunchmeat cold cuts; fresh marinated bone-in, boneless, and whole chicken; frozen chicken products; and Butterball stuffing and gravy mixes.
-Refer to the scenario. When considered as one whole group, what are Butterball's products collectively known as?

A) marketing equity
B) a product line
C) a product mix
D) line depth