Chef's Catalogue Built Its Reputation on Selling the Highest-Quality Baking

True/False

Chef's Catalogue built its reputation on selling the highest-quality baking ingredients. The catalogue retailer has added a line of fine kitchen tools and wants its customers to think of the retailer as a place to buy everything needed to bake the finest breads and desserts-not just for buying the ingredients. The marketing term for changing consumers' perceptions of the Chef's Catalogue is segmentation.