A UK Based Drink Called Lucozade Was Originally Targeted Toward People

Multiple Choice

A U.K. based drink called Lucozade was originally targeted toward people who were suffering from a cold as a "pick me up". It has since been sold as an energy drink to those who love to play sports. By essentially selling the same product to a new target segment, Lucozade used which strategy?

A) brainstorming
B) repositioning
C) screening
D) reciprocity