When General Mills Changed the Formula for Its Oatmeal Crisp

Multiple Choice

When General Mills changed the formula for its Oatmeal Crisp cereal, it added ingredients to reduce the risk of high blood pressure, to lower cholesterol, and to reduce the risk of stroke, thus providing greater value to the consumer. Since it was not trying to reach a new target market, which new product strategy was General Mills using?

A) improved product
B) discontinuous innovation product
C) repositioned product
D) new product innovation