A New-Product Strategy Can Be Best Described by Which of the Following

Multiple Choice

A new-product strategy can be best described by which of the following?

A) It links the new-product development process with the objectives of the marketing department, the business unit, and the corporation.
B) It is part of an organization's takeover strategy.
C) It specifies the roles existing products play in the organization's overall plans.
D) It is part of the overall marketing distribution.