Many Years Ago, Athens, Greece, Was Viewed as a Necessary

Multiple Choice

Many years ago, Athens, Greece, was viewed as a necessary part of any tour of Europe. Then the city developed an image of a smoggy city choked with traffic. The Greek government realized package tour operators were unimpressed by the proposal to paint the facades of the buildings in Athens. During which stage of its attempt to reposition Athens as a culture-filled destination for conventions would this have occurred?

A) screening and concept testing
B) establishing the new-product strategy
C) exploring opportunities
D) developing a business analysis