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    Exam 11: Developing and Managing Products
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    Which Tests Evaluate New-Product Ideas Usually Before Any Prototype Has
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Which Tests Evaluate New-Product Ideas Usually Before Any Prototype Has

Question 111

Question 111

Multiple Choice

Which tests evaluate new-product ideas usually before any prototype has been created?


A) concept tests
B) simulated market tests
C) market tests
D) user tests

Correct Answer:

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