Multiple Choice
A new medication to eliminate fungal growths on people's toenails may have a slow rate of adoption because it is not a highly visible item in homes. Also, this item is not often discussed among friends and coworkers. This is an example of how which characteristic can work to slow the adoption process?
A) relative advantage
B) observability
C) trialability
D) complexity
Correct Answer:

Verified
Correct Answer:
Verified
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