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    MKTG Study Set 3
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    Exam 13: Setting the Right Price
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    Which of the Following Is NOT One of the Four
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Which of the Following Is NOT One of the Four

Question 75

Question 75

Multiple Choice

Which of the following is NOT one of the four steps in the pricing process?


A) establish objectives
B) determine what is value
C) estimate demand
D) fine-tune the base price

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