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The Retail Nursery Is Selling Potting Soil at a Below-Market

Question 90

Multiple Choice

The retail nursery is selling potting soil at a below-market price to lure customers into the store in hopes that while they are in the store to buy potting soil, they will also buy other gardening items that have a much higher markup. What is the retail nursery using?


A) price lowballing
B) price maintenance
C) price lining
D) loss leader pricing

Correct Answer:

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