Jim Johnson, Who Is at Heart a Craftsperson, Recently Started

Multiple Choice

Jim Johnson, who is at heart a craftsperson, recently started a firm to manufacture what he believes is the safest and the most versatile snowboard available. Jim's desire is to sell his snowboard to as many people as possible, because he firmly believes in the merits of his product. Jim's story best illustrates which of the following characteristics or attributes of successful entrepreneurs?

A) execution intelligence
B) a desire to be your own boss
C) tenacity despite failure
D) desire to gain financial rewards
E) product/customer focus