Multiple Choice
GreatCall is a company that was started to produce cell phones for older people. Many cell phones are too complicated and the buttons are too small for older people to effectively use. Which of the following approaches to identifying an opportunity was most likely the impetus for GreatCall?
A) observing trends
B) studying industry reports
C) solving a problem
D) talking to consumers
E) finding gaps in the marketplace
Correct Answer:
Verified
Correct Answer:
Verified
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