The What Went Wrong? Feature in Chapter 6 Focuses on IContact

Multiple Choice

The What Went Wrong? feature in Chapter 6 focuses on iContact, a company that set out of build a mobile social network. iContact failed because:

A) it couldn't find a way to distribute its product
B) it couldn't motivate its suppliers or customers to participate at a sufficient scale to make the business profitable
C) of a complete misread of its customers
D) of utterly unsound economics
E) it didn't have a coherent core strategy