Jared King Is Starting a Firm in the Electronics Games

Multiple Choice

Jared King is starting a firm in the electronics games industry, and will produce games similar to popular games on the market, but won't be as sophisticated, and will priced at the low end of the market. Jared has chosen the generic strategy referred to as:

A) price reduction
B) differentiation
C) quality plus
D) cost leadership
E) cost differentiation