Multiple Choice
Gary Smith just launched a firm in the sports drink industry. He has decided to focus his efforts on appealing to extreme sports enthusiasts (examples include hang gliders, rock climbers, and parachutists) . In Gary's case, extreme sports enthusiasts represent his firm's:
A) target objective
B) target market
C) goal objective
D) intention market
E) object market
Correct Answer:
Verified
Correct Answer:
Verified
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