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Mark White Is the Founder of a Firm That Builds

Question 74

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Mark White is the founder of a firm that builds iPhone apps. Mark is very technically savvy, which allows him to build apps quickly and with minimal bugs or problems. In the terminology of the Barringer/Ireland Business Model Template, Mark's technical savvy is a(n) ________ of his firm.


A) primary capability
B) core competency
C) essential asset
D) staple proficiency
E) key aptitude

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