Which of the Following Was Not Identified in Chapter 14

Multiple Choice

Which of the following was not identified in Chapter 14 as one of the top five reasons new products fail?

A) The potential market was overestimated.
B) Customers saw the product as too expensive.
C) Lack of passion for the product
D) The product was no different than the competition's.
E) The costs of developing the product line were too high.