Multiple Choice
The Partnering for Success feature in Chapter 14 is titled "Three Steps to Alliance Success." The three steps to alliance success identified in the feature are ________.
A) drafting a licensing agreement, setting up a governance structure, and making it work
B) selecting a partner, cutting the deal, and making it work
C) interviewing potential partners, cutting the deal, and supervising the implementation of the agreement
D) drafting a licensing agreement, cutting the deal, and setting up a governance structure
E) selecting an alliance "manager," setting up a governance structure, and making it work
Correct Answer:

Verified
Correct Answer:
Verified
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