Let's Say a Company That Makes a Consumer Product Such

Multiple Choice

Let's say a company that makes a consumer product such as laundry detergent asks customers to write a testimonial about the product in exchange for a small chance of winning a small prize.What does cognitive dissonance theory predict will happen to consumers who participate and write the testimonial?

A) They will feel positive emotions.
B) They will feel negative emotions.
C) They will come to hold more positive attitudes toward the product.
D) They will come to hold more negative attitudes toward the product.