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    Transnational Management
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    Exam 6: Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries
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    A Firm Is Entering a Strategic Alliance and the CEO
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A Firm Is Entering a Strategic Alliance and the CEO

Question 36

Question 36

Essay

A firm is entering a strategic alliance and the CEO is worried about managing the firm's boundaries.What would you recommend to the firm and why?

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