What Was the Ultimate Outcome of James Vicary's Famous Study

Multiple Choice

What was the ultimate outcome of James Vicary's famous study on subliminal advertising and perception?

A) It demonstrated the validity of the concept of subliminal perception.
B) it did not prove as had been implied that people actually bought more colas and popcorn for several months after seeing a subliminal movie message.
C) It showed that subliminal stimuli had only a very small effect on consumer patterns.
D) The study never actually happened.