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In the Context of Biases and Heuristics That Affect an Individual's

Question 43

Multiple Choice

In the context of biases and heuristics that affect an individual's decision-making strategies,_____ refers to the fact that people are reluctant to give up on a venture because of past investment.


A) sunk cost fallacy
B) endowment effect
C) hindsight bias
D) object permanence

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