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Kyle Wants to Buy a New Watch

Question 175

Multiple Choice

Kyle wants to buy a new watch.While making the decision to buy the watch,he purchases the brand of watch that his favorite actor wore in a movie.In this scenario,in the context of classical conditioning,the movie that Kyle watched promoted the brand of watch using


A) embedded marketing.
B) avoidance learning.
C) negative reinforcement.
D) brand equity.

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