We Have Done an RFM Analysis on Our Customer Data

Multiple Choice

We have done an RFM analysis on our customer data.John Smith has a score of "5 1 1".This means that John ________.

A) has ordered recently,and orders a lot when he orders
B) hasn't ordered recently,but orders a lot when he orders
C) has ordered recently,but doesn't order a lot when he orders
D) hasn't ordered recently,and doesn't order a lot when he orders