Theatres Charge Lower Prices for a Matinee and Usually Don't

Multiple Choice

Theatres charge lower prices for a matinee and usually don't accept coupons for the night showing of movies because

A) consumers that attend the matinee have a higher price elasticity of demand.
B) consumers that attend the night show have a lower price elasticity of demand.
C) it increases profits compared to charging a single price.
D) All of the above.