Multiple Choice
Which of the following is a key feature of an organization that adopts the marketing concept?
A) Executive management and the board of directors focus mainly on the financial aspects of the company's operations.
B) The goal of the organization is to maximize market share by keeping prices as low as possible.
C) Departments throughout the organization adopt a customer orientation.
D) The marketing department is seen as the only department capable of creating lasting value.
Correct Answer:

Verified
Correct Answer:
Verified
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