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Harbour Paint Products Inc

Question 117

Multiple Choice

Harbour Paint Products Inc. proactively implemented an incentive program that rewarded employees for soliciting customer feedback on its new deck stain product. Outside sales professionals, inside customer service representatives, and partner retail associates were asked to contribute a minimum of seven customer impressions (positive or negative) each week into a company marketing database. What did this program promote?


A) the creation of worthy jobs
B) consumerism and the right to be heard
C) consumerism and safe work environments
D) the use of new technology for efficiency

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