What Is the Usual Result for Firms That Participate in Cause-Related

Multiple Choice

What is the usual result for firms that participate in cause-related marketing?

A) They avoid increased government regulation of their activities.
B) They find that benefits fall short of costs but pursue these efforts anyway because they are a way to be more socially responsible.
C) They find that such programs help build their brands and increase sales.
D) They can take advantage of significant tax deductions.