What Is the Purpose of the Double Bottom Line Social

Multiple Choice

What is the purpose of the double bottom line social audit procedure?

A) to measure both a firm's financial performance and its efforts to meet social responsibilities
B) to indicate a preference for meeting profit goals and de-emphasize any company social contributions that would cut into profits
C) to develop financial rewards for managers whose fundraising contributions to community-based organizations exceed expectations
D) to measure both sales and profits