Multiple Choice
McDonald's is recognized as a universal brand having worldwide appeal. Which statement best describes how their franchises operate in different countries?
A) They differ in terms of menu, but otherwise look and operate almost exactly like American franchises.
B) They are classic examples of strategic alliances.
C) They take local cultural differences into account in terms of their menu and other aspects of their operations.
D) They operate in much the same manner as franchises in the United States.
Correct Answer:

Verified
Correct Answer:
Verified
Q5: Which of the following strategies does McDonald's
Q6: As more people get the chance to
Q7: Governments tend to use protective tariffs to
Q8: What term is used when the total
Q9: Many Canadian firms want to expand their
Q11: Describe the significant risks to a business
Q12: Voluntary export restraints are the most popular
Q14: Which of the following is an area
Q15: The World Bank influences the global economy
Q157: Define countertrade and explain its impact on