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McDonald's Is Recognized as a Universal Brand Having Worldwide Appeal

Question 10

Multiple Choice

McDonald's is recognized as a universal brand having worldwide appeal. Which statement best describes how their franchises operate in different countries?


A) They differ in terms of menu, but otherwise look and operate almost exactly like American franchises.
B) They are classic examples of strategic alliances.
C) They take local cultural differences into account in terms of their menu and other aspects of their operations.
D) They operate in much the same manner as franchises in the United States.

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