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    Exam 4: The World Market-Place: Business Without Borders
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    Describe the Process of Foreign Licensing and Foreign Franchising
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Describe the Process of Foreign Licensing and Foreign Franchising

Question 160

Question 160

Essay

Describe the process of foreign licensing and foreign franchising. How are they similar and different? Give an example of at least one company for each.

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Foreign licensing involves a domestic fi...

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