In 1988, Philip Morris, the Leading Cigarette Manufacturer in the United

Multiple Choice

In 1988, Philip Morris, the leading cigarette manufacturer in the United States, merged with Kraft Inc., the maker of several leading food brands such as Miracle Whip, Velveeta, and Maxwell House. What type of merger would this combination be classified as?

A) a horizontal merger
B) a conglomerate merger
C) a macro merger
D) a vertical merger