Successful Franchisors Are Particularly Vigilant in Avoiding Situations Where the Behaviour

Multiple Choice

Successful franchisors are particularly vigilant in avoiding situations where the behaviour of an incompetent or irresponsible franchisee harms the reputation of the franchisor and other franchisees. What do we call this effect?

A) pie-in-the-sky effect
B) restructuring effect
C) saturated effect
D) negative halo effect