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At Sips and Chips, a Local Cybercafé, Management Is Measuring

Question 68

Multiple Choice

At Sips and Chips, a local cybercafé, management is measuring the profit earned on each dollar invested by the shareholders. What are the managers measuring?


A) the firm's return on assets
B) the firm's degree of financial leverage
C) the firm's earnings per share
D) the firm's return on equity

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