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    Introduction to Business
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    Exam 10: Marketing: Building Profitable Customer Connections
  5. Question
    Underpromising Is an Effective Way to Generate a Large Base
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Underpromising Is an Effective Way to Generate a Large Base

Question 8

Question 8

True/False

Underpromising is an effective way to generate a large base of highly satisfied customers because it often results in consumers getting more from a product than they were led to expect.

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