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    Introduction to Business
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    Exam 10: Marketing: Building Profitable Customer Connections
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    Cognitive Dissonance Occurs When a Consumer Refuses to Recognize Problems
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Cognitive Dissonance Occurs When a Consumer Refuses to Recognize Problems

Question 60

Question 60

True/False

Cognitive dissonance occurs when a consumer refuses to recognize problems or issues that arise from the purchase of a good or service.

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