Customer Relationship Management Is an Ongoing Process

Multiple Choice

Customer relationship management is an ongoing process. When does it work best?

A) when the company focuses primarily on being the low-cost seller in a competitive market
B) when the company limits its efforts to a select few customers who are major purchasers
C) when the company combines marketing communication with one-on-one personalization
D) when the company uses mass production techniques and needs to have a guaranteed market for large quantities of its goods