In the Context of Relationship Marketing, Which of the Following

Multiple Choice

In the context of relationship marketing, which of the following is an example of a limited relationship?

A) when the marketer maintains an extensive database with information about limited customers
B) when a firm asks a key client to participate in product development
C) when a firm outsources some (but not all) of its marketing functions to a wholesaler or retailer in order to streamline its marketing efforts
D) when a company sends newsletters and special offers to customers via regular e-mails