Which of the Following Statements Applies to Psychographic Segmentation

Multiple Choice

Which of the following statements applies to psychographic segmentation?

A) It is most often used in the B2B market.
B) It is seldom used as the core basis for segmentation but instead complements other types of market segmentation in B2C markets.
C) It is the single most important approach to market segmentation for both the B2B and B2C markets.
D) It is the vital starting point for most efforts to segment B2C markets but is seldom used in the B2B market.