CDz 4U Wants to Build a New Store in Your

Multiple Choice

CDz 4U wants to build a new store in your community but needs to research the opportunity. Which of the following is likely the most cost-effective way to gather the needed data?

A) beginning by collecting secondary data to narrow the list of possible locations and then using the results to focus primary research efforts on a limited number of possible locations
B) relying exclusively on primary data collection because it can be customized to ensure relevance
C) relying exclusively on secondary data, because it is less expensive and quicker to obtain, thus allowing the firm to free up both time and financial resources for the design and development of the actual store
D) beginning by collecting primary data-the reason it's called "primary" is because it should be collected first; then, once the primary data is collected, use secondary sources to refine and verify the results