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    Business
  3. Study Set
    Introduction to Business
  4. Exam
    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    Big Ideas in Promotion Must Be So Fundamental and Believable
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Big Ideas in Promotion Must Be So Fundamental and Believable

Question 121

Question 121

True/False

Big ideas in promotion must be so fundamental and believable that they almost always translate easily to other cultures.

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