Multiple Choice
How do consumer products and business products differ?
A) Consumer products are specialty products and business products are shopping products.
B) Consumer goods tend to be consumed quickly, thus having short product lives. Business goods tend to last much longer.
C) Consumer products offer a service component while business products do not offer a service component.
D) Consumer products are for personal use and business products are for production.
Correct Answer:
Verified
Correct Answer:
Verified
Q296: Marketers trying to boost a product's immediate
Q297: What is a significant drawback to the
Q298: One advantage of publicity is that the
Q299: When marketers characterize quality, they are concerned
Q300: What do we call items consumers receive
Q302: Extensive product lines are always a better
Q303: Trade shows are designed to allow firms
Q304: Accessory equipment includes smaller, movable capital purchases,
Q305: Determining the best promotional mix is a
Q306: Explain the differences and similarities between line