Multiple Choice
What do we call expensive products that consumers purchase infrequently and are unwilling to accept substitutes for?
A) consumer products
B) pure goods
C) specialty products
D) unsought products
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q277: For most consumers, cell phones, digital cameras,
Q278: Network television and personal computers are both
Q279: Marketers using a push strategy focus on
Q280: The rapid pace of technological change has
Q281: The appropriate promotional mix for a product
Q283: DeBeers, the diamond distributor, ran ads in
Q284: The quality of a product is best
Q285: Paulo asked his friend Melanie to recommend
Q286: Compare and contrast coupons and rebates in
Q287: Installations are a type of business good