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    Introduction to Business
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    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    What Do We Call Expensive Products That Consumers Purchase Infrequently
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What Do We Call Expensive Products That Consumers Purchase Infrequently

Question 282

Question 282

Multiple Choice

What do we call expensive products that consumers purchase infrequently and are unwilling to accept substitutes for?


A) consumer products
B) pure goods
C) specialty products
D) unsought products

Correct Answer:

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