When Marketers in the Clothing Business Create Private Brands, What

Multiple Choice

When marketers in the clothing business create private brands, what are they attempting to do?

A) They are attempting to bolster a reputation that links to the company's brand.
B) They are attempting to create and protect an upscale image.
C) They are attempting to gain exposure based on product recognition.
D) They are attempting to leverage strengths to enter new markets.