Which of the Following Is Necessary for Successful Product Differentiation

Multiple Choice

Which of the following is necessary for successful product differentiation?

A) Differences must be real rather than merely perceived.
B) The product must have both higher quality and lower cost than those of the competition.
C) The product not only must be different from those of competitors, it also must be better.
D) Marketers must put most of their efforts into developing an appropriate brand name.